Bird City Wisconsin encourages communities in Wisconsin to implement sound bird conservation practices by offering public recognition to those that succeed in (a) enhancing the environment for birds and (b) educating the public about the interactions between birds and people and about the contributions of birds make to a healthy community.
The City of Plymouth has been part of Bird City, Wisconsin, since 2012. The Plymouth Chamber of Commerce prepares the annual renewal application, which allows the City to continue to hold the Bird City designation.